CONTENT MARKETING BLOG

Why I’m Obsessed with Content Marketing

In case you’re not familiar with my marketing ethos: the core of effective marketing is authentic communication with your audience. 

Think of it as forming a friendship.

Like any friendship, it develops through:

  • sharing yourself,
  • your views,
  • and finding common interests with one...
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Relationships in Business

 

Small business owners are often overwhelmed, stressed, and working themselves to the bone. 

This is a trope that I personally want to dissolve for good. 

Sure, being a small business owner (especially if you're a one-person team) is incredibly challenging. 

On a day to day...

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How is relationship marketing different?

All marketing strategies share the same core foundational tenants. However, there are differences in the tactics and goals of various marketing types. 

For example, the messaging for those newly introduced to your brand differs from communication with loyal customers. Or how specific...

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The Importance of Post-Sale Nurture Marketing

A lead has converted!

After having a mini dance party at your desk, consider how to make them a repeat customer. 

Too often, a lead converts, and then that’s it.

They have their product or service, and then what?

Yes, your offering is kick-a$$, and some people will make repeat...

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Women in business and our monthly energy crisis

What is cycle syncing, and can it improve productivity?

I first learned about the concept of cycle syncing from Julia Piccoli on TikTok (@juliapiccolicoaching). She operates two small online businesses according to her energy levels across the month. 

Intrigued, I began doing more research...

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How to develop a marketing strategy:
 

The beginner's guide to developing a marketing strategy for your small business.

Marketing strategies are an important part of a business plan. 

Marketing is the engine propelling your business forward, driving you toward growth and sustainability. 

You communicate...

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Should you turn your passion into profit?

The danger of monetizing your hobby and what you should do instead. 

An age-old adage proclaims, “Do what you love, and you’ll never work a day in your life!” 

The modern version of this career advice is to monetize your hobbies and passions. 

Many entrepreneurs...

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Why does my small business need content marketing?

Short answer: to build relationships with people supporting your small business.

Content is a powerful way for your audience to understand your business. 

Your core messaging summarizes your business offerings, purpose, and differentiators.

Your brand messaging is short & sweet, so...

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Why understanding your values is good for business

Having strong values aids businesses in:

  • Identifying their ideal clientele
  • Clearly defining their mission statement
  • Developing concise marketing messaging
  • Identifying content topics
  • Decision making

Why do your personal values matter in business?

Whether consciously or subconsciously,...

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Content vs. Marketing - is there a difference?

What separates content marketing from pure entertainment?

Watch this short (7-minute) video discussing why content marketing is important and the main differences that will separate your content from the rest.

Transcript of the video, “Content Vs. Content Marketing: Is there even a...

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