Should you turn your passion into profit?

The danger of monetizing your hobby and what you should do instead. 

An age-old adage proclaims, “Do what you love, and you’ll never work a day in your life!” 

The modern version of this career advice is to monetize your hobbies and passions. 

Many entrepreneurs...

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Why does my small business need content marketing?

Short answer: to build relationships with people supporting your small business.

Content is a powerful way for your audience to understand your business. 

Your core messaging summarizes your business offerings, purpose, and differentiators.

Your brand messaging is short & sweet, so...

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Why understanding your values is good for business

Having strong values aids businesses in:

  • Identifying their ideal clientele
  • Clearly defining their mission statement
  • Developing concise marketing messaging
  • Identifying content topics
  • Decision making

Why do your personal values matter in business?

Whether consciously or subconsciously,...

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Content vs. Marketing - is there a difference?

What separates content marketing from pure entertainment?

Watch this short (7-minute) video discussing why content marketing is important and the main differences that will separate your content from the rest.

Transcript of the video, “Content Vs. Content Marketing: Is there even a...

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