CONTENT MARKETING BLOG
Should you turn your passion into profit?
The danger of monetizing your hobby and what you should do instead.
An age-old adage proclaims, “Do what you love, and you’ll never work a day in your life!”
The modern version of this career advice is to monetize your hobbies and passions.
Why does my small business need content marketing?
Short answer: to build relationships with people supporting your small business.
Content is a powerful way for your audience to understand your business.
Your core messaging summarizes your business offerings, purpose, and differentiators.
Your brand messaging is short & sweet, so...
Why understanding your values is good for business
Having strong values aids businesses in:
- Identifying their ideal clientele
- Clearly defining their mission statement
- Developing concise marketing messaging
- Identifying content topics
- Decision making
Why do your personal values matter in business?
Whether consciously or subconsciously,...
Content vs. Marketing - is there a difference?
What separates content marketing from pure entertainment?
Watch this short (7-minute) video discussing why content marketing is important and the main differences that will separate your content from the rest.