CONTENT MARKETING BLOG
But what is “messaging,” and what does it have to do with marketing?
According to Hubspot, “A marketing message refers to the words you use to communicate with your audience to convince them to do business with you. Your message is extremely influential in helping you...
Why social media is important & best practices for your small business
Everything you need to know to get started with social media marketing
Social media is an incredible way to establish trust with your audience. I call it a part of your business “authenticity framework.”
...Use this quick exercise to identify your brand differentiator(s) by reflecting on why you started your business.
What are brand differentiators? They're the details that set your business apart from the competition.
The motivating factors that led to your business launch are...
What is an authenticity framework?
- The foundation of your brand's organic content marketing. By identifying your values and core mission, you create engaging and transparent content to attract and convert your ideal customers.
Authenticity is a hot topic in marketing, and for a...
Folks often use the terms branding and marketing interchangeably, which is confusing and misleading for those who aren’t in the industry.
I often have gotten questions about whether branding or marketing services would be most beneficial for small online businesses.
Frankly,...
A CASE STUDY
To build a successful business and have a strong market position, a company needs to identify a problem and create a solution.
That’s the core of a human-centric business and how you generate a strong marketing campaign: provide value to your audience through solving their...
This is for all my fellow small business owners debating launching a product or service.
Just go for it.
Do it. The first step is the hardest, and your first launch will inevitably grow and change as your business grows.
Have you heard of an MVP?
Minimum Viable Product.
An MVP...
Long-term email cadence test: does sending fewer emails negatively impact revenue generation?
I come from a background in email marketing for subscription services, and the attitude regarding email cadence was always "more is more." Our subscribers would get at least one email daily, and...
What is a human-centered business?
A human-centered business focuses on more than merely sustaining its operational functions. It considers social issues, the environment, and the people who make up their business, communities, and customer base.
In a very simplified phrase, it puts people...
Just as in nature, marketing requires an interconnected network to thrive.
A singular tactic will not support your business: it takes multiple tactics to create a strong strategy.
I've noticed that many marketing efforts focus solely on social media marketing.
