CONTENT MARKETING BLOG
This is for all my fellow small business owners debating launching a product or service.
Just go for it.
Do it. The first step is the hardest, and your first launch will inevitably grow and change as your business grows.
Have you heard of an MVP?
Minimum Viable Product.
Long-term email cadence test: does sending fewer emails negatively impact revenue generation?
I come from a background in email marketing for subscription services, and the attitude regarding email cadence was always "more is more." Our subscribers would get at least one email daily, and...
What is a human-centered business?
A human-centered business focuses on more than merely sustaining its operational functions. It considers social issues, the environment, and the people who make up their business, communities, and customer base.
In a very simplified phrase, it puts people...
Just as in nature, marketing requires an interconnected network to thrive.
A singular tactic will not support your business: it takes multiple tactics to create a strong strategy.
I've noticed that many marketing efforts focus solely on social media marketing.
In case you’re not familiar with my marketing ethos: the core of effective marketing is authentic communication with your audience.
Think of it as forming a friendship.
Like any friendship, it develops through:
- sharing yourself,
- your views,
- and finding common interests with one...
Small business owners are often overwhelmed, stressed, and working themselves to the bone.
This is a trope that I personally want to dissolve for good.
Sure, being a small business owner (especially if you're a one-person team) is incredibly challenging.
On a day to day...
All marketing strategies share the same core foundational tenants. However, there are differences in the tactics and goals of various marketing types.
For example, the messaging for those newly introduced to your brand differs from communication with loyal customers. Or how specific...
A lead has converted!
After having a mini dance party at your desk, consider how to make them a repeat customer.
Too often, a lead converts, and then that’s it.
They have their product or service, and then what?
Yes, your offering is kick-a$$, and some people will make repeat...
What is cycle syncing, and can it improve productivity?
I first learned about the concept of cycle syncing from Julia Piccoli on TikTok (@juliapiccolicoaching). She operates two small online businesses according to her energy levels across the month.
Intrigued, I began doing more research...
The beginner's guide to developing a marketing strategy for your small business.
Marketing strategies are an important part of a business plan.
Marketing is the engine propelling your business forward, driving you toward growth and sustainability.